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Brief: Generate campaign assets for the SNBTS ‘People like you’ campaign. Working in tandem with the film team to generate stills and operating as a standalone portrait production team to generate an expanded collection, that would compliment and support the TVC.
Production: 3x days 2x cities
Client : The Union
Style: Lifestyle Advertising
Use : Print, Digital, OOH
Location: Glasgow + Edinburgh, Scotland. UK
Results: Marketing Society Award Winning Campaign
★★★★★“These are looking brilliant!
More importantly, thank you for being a legend on the days themselves.
You have the patience of a saint and the work ethic of a demon.”
Jo Hanley's award-winning advertising images for the SNBTS 'people like you' campaign have captivated audiences with their powerful and emotive portrayal of real-life stories. Hanley's unique ability to capture authenticity and raw emotion shines through in each photograph, making a profound connection with viewers. The campaign successfully highlights the ordinary yet extraordinary individuals whose lives are touched by the Scottish National Blood Transfusion Service. Through Hanley's lens, these images not only showcase the diversity and resilience of the community but also serve as a reminder of the vital importance of blood donation. Each photograph is a testament to the strength and beauty found in ordinary people, emphasizing the message that everyone has the potential to make a life-changing impact.