The Modern Face of whisky

Jo Hanley's 'Women in Whisky' photography campaign is a striking and thought-provoking exploration of the traditionally male-dominated world of whisky through a different lens. With a keen eye for detail and a knack for capturing the essence of her subjects, Hanley's photographs beautifully work to change the outdated face of whisky advertising and editorial content. Each image tells a powerful story challenging stereotypes and celebrating diversity in a typically homogeneous field. Hanley's skillful composition and use of light evoke a sense of strength and sophistication. This campaign is a testament to the evolving demographics of whisky appreciation.